Society

Nabil W. Masari

The chief of international jewellers Tiffanys promises exclusivity to Indians

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Nabil W. Masari
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Tiffany is about western exclusivity and dollar prices. What brings you to the Indian market?
How do you reconcile Tiffany's philosophy of 'basic is best' to the Indian consumer's philosophy of 'ostentatious is best'?
Does Tiffany promise value for money to the price-sensitive Indian?
How many Indians do you see investing in 18-carat gold?
How will you stay exclusive when you claim to reach the average customer?
Hasn't the failure of Ray Ban, Marzotto or Pierre Cardin here deterred you?
Western companies are known to dump sub-standard products to less aware consumers.
Why are you launching in phases? Are you unsure of the market?
Will India's cultural traditions provide inspiration for Tiffany designs?
What was the response to your first exhibition in Bombay?
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