So Many Eyeballs

Aaj Tak : 34%

Star News : 17%

Zee News : 17%

NDTV India (Hindi) : 14%

Sahara Samay National : 7%

BBC : 3%

CNBC : 3%

NDTV 24*7 (English) : 3%

DD News : 0%

Viewership for jan 11-17, ’04

DD News : 17%

Aaj Tak : 28%

Star News : 14%

Zee News : 14%

NDTV India (Hindi) : 14%

Sahara Samay National : 8%

CNBC : 3%

NDTV 24*7 (English) : 3%BBC World, CNN, Headlines Today : 0%

DD On A Roll

• DD News to go predominantly live on February 2, with about 19 hours of live programming
• Talks on with BSkyB to beam DD News into UK, other parts of Europe
• DD likely to start Direct-to-Home services in April
• Doordarshan archives to be restored, digitised