- Love still reigns supreme. Yes, a woman can be in love without having sex, declare 63% of respondents. But can she have sex without love? Only 12% think yes.
- Sex and marriage make a legitimate couple, and unmarried physical love is still thebastard child for most women. Pre-marital sex is OK with a mere 6% of respondents, only 9% approve of women having sex even with their finances.
- One working woman stereotype is on the break. Only 10% of Mumbai women, with the city’s strong work ethic on their minds, agree to the cliche that women who are financially well-off need not work. Next come Bangalore (11%) and Calcutta (12%).
- Everyone, but everyone, goes to the beauty parlour: as many as 86% of Frontierswomen and Cautious Adventuresses, even 79% of the Conservatives!
- Among the Beginners just 23% think it’s all right for a single working woman to go out and party with her male colleagues. Only 30% believe a woman has the right to divorce her husband to marry another man.
- Boomtown Pune is exploding with progressive possibilities. 42% of Frontierswomen are from here. But Pune is also home to a large number of Conservatives: 21% of them. Only Indore is ahead with 25%.
- Years 30 to 40 seem to be the growing years for the mind. The largest chunk of Frontierswomen (39%) belong to this age group, as does the majority of Conservatives (52%). Caught between MTV and Aastha?
- Emancipation begins at home! The Indian homemaker is mostly the Traditional Modernist, making up 64% of this grouping. But wait... 47% of the homemakers polled are Frontierswomen!
- Sushmita Sen and Aishwarya Rai may be role models to a generation of growing girls, but our respondents are still divided over whether film and fashion are respectable careers. 33% agree/strongly agree they are, while 34% are at the other end.
- What do they say about airwaves bringing liberal attitudes to homes? The Frontierswoman watches TV much more than her sisters: English programming more than Hindi, and a lot of MTV.
- Are ambitious career women selfish? As many as 57% disagree or strongly disagree. And the Bangalore brigade leads in championing the cause of the career women: only 3% link selfishness to ambition in women.
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Survey Highlights
Survey Highlights
