A humble lungi worn by a good number of Indians has caught the imagination of global retailer Zara which is selling it online for 69.9 Pounds or Rs 6250.
On its e-commerce site in UK, Zara describes the sarong as a 'flowing skirt with draped detail in the front, slit detail at the hem.'
The Spanish brand has perhaps been inspired by the South Asian attire worn commonly in regions where the temperatures are high. The cloth is flowy, as Zara has rightly pointed out, and is comfortable to wear, that allows the person to carry out daily errands in scorching heat, but costs far less than what Zara is selling it for.
Twitter users have not spared the brand for its evidently badly done research on the popular 'Lungi'.
Here's how they reacted-
