Stuff That Works...
- Get the best returns from the least possible price.
IPL leaders Rajasthan Royals, Punjab XI have the lowest costs. - Build strong teams and hire motivational leaders.
Applies to business as well as sports. - First impressions are crucial; in fact, very essential to get the product launch right.
A losing team will result in negative fallout on the mother brand. - Decentralise and empower the business division.
Owners shouldn't meddle in day-to-day performance.
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...And That Which Won't
- Listen to your customer, and react quickly to negative feedback.
Catering to the popular voice may not work for team performance. - Constant evaluation of success or failure in reaching targets.
Evaluation in sports is governed by intangibles, is more intuitive. - Ensure the business meshes with overall group branding initiatives.
Treat sports as an independent business, not a brand promotion exercise. - Reward successful performers with performance incentives.
Players have to be motivated by more than just money.
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