Copenhagen has started a new program called CopenPay to encourage tourists to be more eco-friendly. Running from July 15 to August 11, this initiative rewards visitors for doing sustainable activities like picking up litter, biking, and using public transport. By showing proof of these actions, such as a public transport ticket, tourists can earn rewards like free lunches, coffees, glasses of wine, museum tours, and kayak rentals.
The program aims to reduce the environmental impact of tourism without increasing the number of visitors. Currently, 24 local businesses are participating in CopenPay, offering these rewards without government funding. This shows the city and local businesses' strong collective commitment to sustainability.