Food and Drink

Negroni Week 2024: 5 Bars In Italy To Enjoy The Perfect Cocktail

As the world gears up for Negroni Week 2024, cocktail enthusiasts and connoisseurs alike are setting their sights on Italy, the birthplace of the iconic cocktail. Here are 5 must-visit bars in Italy to experience the Negroni in all its glory

The Negroni's mix of gin, Campari, and sweet vermouth has since become a staple in cocktail culture Photo: Shutterstock
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As someone who enjoys her gin with the minimal tonic and a twist of lemon, the Negroni is one cocktail that is my go-to when there's time to savour something subtle but sophisticated.

With the annual Negroni Week around the corner, it is only fair to dig a little bit into the history of this delicious concoction. As the story goes, the cocktail supposedly originated in Florence in 1919. The most commonly accepted story involves a nobleman named Count Camillo Negroni, a regular at Caffè Casoni in Florence. One day, he asked the bartender, Fosco Scarselli, to make his favourite cocktail, the Americano, but with a bit more kick. Instead of soda water, he requested he add gin.