AppWatch: Gucci

Gucci is known to set trends with its fashion apparel and accessories, but its app does not limit itself to displaying haute couture. Its editorial section consists of a stories column that narrates backstories of the latest Gucci products. There’s also a #GucciArtWall column that lets you find and scan certain famous wall-artworks around the world, and narrates the story behind them. A DIY game allows you to design your own accessories, and the latest section, Gucci Places, aims to develop a travel and fashion community. The brand has chosen numerous locations around the world that have inspired their designs. The app uses your geolocation to recommend some of these places near you; the stories of each of these are told through pictures and videos. You collect a badge with every check-in at a Gucci Place. The app can be downloaded free of cost on Android and iOS