In early 2024, Sri Lanka's tourism sector recorded nearly 200,000 visitors from India. The country has ramped up efforts to attract Indian tourists, employing various strategies to showcase its diverse attractions. A key event in this campaign was a networking cruise on the Ganges in Kolkata on July 10, 2024. The event, attended by Kolkata's travel agents, industry leaders, and a delegation from Sri Lanka, aimed to strengthen ties and promote Sri Lanka's tourism offerings.
Representatives from 30 Destination Management Companies, hotels, resorts, homestays, tour operators, and service providers from Sri Lanka participated, highlighting the range of tourism services available. In June 2024, Sri Lanka organized B2B roadshows and networking events in Indore, Vadodara, and Surat, targeting potential travellers from Madhya Pradesh and Gujarat. These initiatives positioned Sri Lanka as a year-round destination, showcasing its diverse attractions and the growth of its tourism sector.