Back when Buddhist monks brought green tea from China to Japan in the 7th century, they could scarcely imagine the behemoth that matcha would become in the 21st century. Consumed in powdered form as a digestive and caffeine booster during long hours of meditation, matcha came to prominence only during the Kamakura Period (1192-1333), where it exploded in popularity among the noble classes. Today, the global market for the drink is predicted to jump from USD 2.3 billion in 2024 to USD 2.9 billion in 2028. The powder is used in desserts, energy drinks, iced teas and pancakes, among a range of other products.
Food and Drink
The Ultimate Matcha Tour: Must-Visit Places In Japan For Matcha Lovers
The global market for matcha is predicted to jump from USD 2.3 billion in 2024 to USD 2.9 billion in 2028. Here are some of the top places to visit in Japan to get your matcha fix