Vijay Deverakonda and Samantha Ruth Prabhu starrer 'Kushi' hit the theatres on September 1. It saw a drop on Day 2.
Vijay Deverakonda and Samantha Ruth Prabhu starrer 'Kushi' had a promising start. It collected Rs 15.25 crore on Day 1. But on the second day, it witnessed a huge decline in the collection as the film earned only a single digit. On September 2, on Saturday, the romantic drama managed to collect only Rs 9 crore at the box office as per a report in Sacnilk.com. The total collection now stands at Rs 24.25 crore.
On Saturday, 'Kushi' witnessed a growth of 53 per cent occupancy in Telugu-speaking regions and around 45 per cent in Tamil-speaking areas. The majority of the audience went for night shows, with total footfalls of 66.56 per cent. The Telugu film was also released in Tamil and Hindi
As of now, 'Kushi' doesn't have a major competitor but this week on September 7, it will face a tough one with Shah Rukh Khan starrer 'Jawan'. Directed by Atlee, Jawan will also be released in multiple languages, including Hindi, Telugu, Malayalam, and Kannada.
'Kushi' is about how Vijay's character Viplav falls in love with Samantha's Aaradhya when they go for an individual vacation in Kashmir. But their families don't approve of their relationship and they want to separate them. Both go against their families and get married and then after some days, differences emerge between them. How they deal with their differences, and problems amidst bitter-sweet moments in their married life is what the romantic film is all about.
The film is written and directed by Shiva Nirvana and produced by Mythri Movie Makers. It is dubbed in Hindi, Kannada and Malayalam. It also stars Jayaram, Sachin Khedakar, Murali Sharma, Lakshmi, Ali, Rohini, Vennela Kishore, Rahul Ramakrishna, Srikanth Iyengar, and Saranya among others.