Oh well, I suppose it had to happen. First, we had the CEO, the COO and the CFO. Then came the CPO (chief people officer), the CCO (chief creative officer), the CDO (chief diversity officer) and the CXO (chief experience officer). And now, people, here comes the latest addition to the C-Suite: the CBO (chief belief officer), which happens to be Devdutt Pattanaik’s slightly mystifying designation at the Future Group, where he works.