The Confederation of All India Traders (CAIT) that comprises 60 million merchants across the country has embarked on a new campaign: Indian Goods-Our Pride. The idea is to escalate the boycott of Chinese products and, of course, make them in India. It finalised a list of 500 broad categories and 3,000 products (from toys to fabrics, kitchenware to cosmetics) that can easily be made in India by Indians. The aim—by December 2021, imports of Chinese products worth $13 billion are substituted by local ones.