His latest offering, Writer’s Cafe, is an outcome of this ability to rethink and remodel on the spur, almost as a reaction. The cafe, close to the iconic Sathyam cinemas, also houses a branch of Chennai’s oldest bookstore, Higginbothams. The walls are lined with books, for browsing and buying, while the tables overflow with youngsters animatedly talking or doing projects on their laptops. “They are allowed to linger here forever. They enjoy the fresh and friendly ambience. We sell our coffee, pizzas and pastries, while Higginbothams notches up a monthly sale of books and stationery worth Rs 5 lakh,” Mahadevan says, pointing at the successful combo of coffee and books.