Today the body no longer has a sense of the sacred, yet ironically, parts can be fetishised into cults of fashion. The body is no longer seen as a part of nature but as an artifice that can be tinkered with like a piece of plumbing, a piece of prosthetics that can be modified to cater to any whim. The body is no longer god-given but an outline, a scaffolding to build on, to improve. There is also a merging of cosmologies where the worlds of food, medicine and cosmetics blur. The instantaneity of technology and the temporariness of the self merge in the idea of selfie. Since the self is a technological artefact, it is not illness or disease that haunts the young middle class, but a bodily self they cannot tolerate or live with. A want becomes a stigma; an unwanted nose demands a remedial ritual. Personality development begins with a rectification of the body that goes hand-in-hand with the new concept of the mobile self.