Growing up in the late 1990s, younger millennials were the first generation to savour digital entertainment—video games et al—along with reading story books and magazines. Things have changed drastically since then. Though magazines like Anandamela or Kishore Bharati still enjoy considerable readership, the present generation of children lacks genuine interest in reading. The tendency to create only market-oriented, mediocre content has impeded experimentation in the post-globalisation Bengali culture.