In today’s fast-paced and hyper-connected digital landscape, businesses are constantly seeking innovative ways to stay ahead of the competition. One key element that has emerged as a game-changer is the transformative power of data analytics and the strategic use of data. Data analytics has become an indispensable tool for businesses in understanding customer behaviour, preferences, and trends. Sanjeev Nanda, a visionary entrepreneur and hospitality expert, emphasizes the pivotal role of data in gaining insights that drive business success. According to Nanda, “In the digital age, data is the new currency, and those who can effectively mine and interpret it will have a strategic advantage.”