In 1962, Jerry Moss and his business partner, Herb Alpert, established A&M Records. Their business was more than simply another record label; it developed into a hub for ingenuity and invention. Moss recognised the need to create a space where creatives could freely express themselves in order to create outstanding music. In an era when the music business was frequently characterised by tight contracts and oppressive control, he promoted the idea of artist autonomy, which allowed musicians to maintain creative authority over their work. This strategy not only attracted elite talent but also produced timeless records that had a profound impact on listeners.