Why Taylor Swift wants you to Google her, here is the reason

Google is being taken over by a series of cryptic puzzles that will finally uncover the 1989 "From the Vault" recordings of Taylor Swift.
When you search "Taylor Swift" on Google, you can get an animation of a small vault. This will not always work. You may have to keep refreshing the "Taylor Swift" page until the small vault reappears. A word puzzle will display on your screen if you click on the vault. These puzzles are related to Swift in a variety of ways. 

Swift once wiped her social media accounts clean to debut "Reputation." All of her previous posts were removed and replaced with a video of a hissing snake, indicating her reputation as a deceptive person. "Look What You Made Me Do," her first single, established the narrative as numerous Taylor Swifts answered the common accusations she has encountered throughout her career.

Regardless of how long it takes fans to solve all of the clues, one assumes there's another reason for this sophisticated Saw trap. She's shattered a slew of records, including a few no one's ever heard of, and she may now be vying to be the year's most Googled person. Her name is now trending on the platform and will most likely continue to do so as the puzzles continue.

Swift encourages the audience to seek out additional information by providing room for interpretation and curiosity. She realizes that the more people who look for her, the more power she has over her story. This method keeps followers interested and on the lookout for new ways to peel back the layers of her identity.

Taylor Swift has perfected the art of public image management throughout her career. With "Reputation," she purposefully questioned the opinions and criticisms leveled at her. Swift keeps her fans guessing about what she will do next by embracing controversy while still preserving a sense of secrecy and control.