Americans are experiencing déjà vu all over again (a phrase made famous by baseball legend Yogi Berra) as the next presidential election campaign is heating up with nastiness, mudslinging, and divisive political polarization. Real news, fake news, and infamous action words like 'dumbfakes', and 'deepfakes' are well acknowledged in the campaign propaganda. The social media channels are providing larger venues to fan the flames of negativity.