Politics is often seen as a battle between political parties of left and right. The dichotomy allegedly covers the entire space and choices get allocated accordingly. Such an ideological polarity shows little understanding of the voters’ mind, either in terms of their understanding of the political process or their sense of ideology. Voters often refuse to be stirred by media or rhetoric but operate from a gut-level, existential sense of their situation. They read everything from their location. In doing so, they often distance themselves from a political process that’s obsessed with questions they do not relate to.