The last two decades have witnessed a sanitation revolution in India. The Nirmal Bharat Abhiyan, launched in the early 2000s, laid the foundation for progress. Established in 2014, the Swachh Bharat Mission (SBM) represented a significant leap forward, bringing sustained attention and resourcing from the highest level of government leadership. Thanks to SBM’s mission-mode focus, it attracted participation from across the private sector, philanthropists and the media. Millions of toilets were constructed, and sanitation became a household topic.