The India Sanitation Coalition (ISC) has emerged as a major force in India’s march towards sustainable sanitation. Established in June 2015 by Naina Lal Kidwai and her late husband, Rashid Kidwai, the ISC responded to the call for the Swachh Bharat Mission (SBM), a visionary initiative aimed at bridging the gap between the government and the private sector in the water, sanitation and hygiene (WASH) sector.