A transformative movement promoting menstrual equity and environmental sustainability is quietly unfolding in the country. Led by Gramalaya, a key resource centre of the Ministry of Jal Shakti, the initiative added a feather to its cap with the declaration of India’s first menstrual waste-free village, ATK Nagar, in Pudukkottai district, Tamil Nādu, in 2019. It has since followed it up with 178 villages in other parts of the state and Puducherry, thereby empowering villages and communities, transcending generations.