God and sometimes the voice of God. He plays stress-buster, therapist, family and business advisor, and the man with all the answers: marketing, yoga, TM, world peace, FMCG goodies, miracle healing, salvation from existential dilemmas. He (it’s mostly a he) is also often the object of secret envy. Though claiming a touch of other-worldliness, he’s so blatantly of this world and totes all the toys that boys like—and in such abundance that it fits most common fantasies. And if there’s a whiff of cultic fanaticism at one end, at the other he also possesses that ultimate aphrodisiac: political clout. So, it’s always a TRP-booster when a bad boy of babadom bites the dust as a common criminal.