It’s been ten years since Nandita Das got on the bandwagon launched by Women of Worth (WOW), a Chennai-based NGO, fighting against discrimination based on skin colour. Nandita’s voice in the campaign made her a beacon of hope for thousands of young women who, thanks to being dark or darker, face taunts, ridicule, or worse. There are women who face a constant reminder that they are not fair and thus fall short of the acceptable norms of beauty, whittling away their self-confidence and pushes them into living a life with the sense of being permanently handicapped.