A couple of months ago, a video clip of entrepreneur Sudha Murthy declaring herself a “pure vegetarian” and sharing her anxieties about sharing spoons with non-vegetarians when travelling abroad, went viral. Appearing in an episode of Khaane Mein Kaun Hai? in July, Murthy said that she carries her own food and spoon from India. ‘I’m pure vegetarian, what if the same spoon is used for non-veg?’