A YouTuber from Punjab recently remarked that, ‘Arunachal Pradesh ain’t India enough’ and went on to call a Member of Legislative Assembly (MLA) from the state “Chinese”. The story went viral and created a social media storm. There could be many such incidents unreported and silently withstood. Racial discrimination against North-Eastern people in mainland India is nothing new, though new incidents keep occurring. How could one forget Nido Tania, the boy from Arunachal Pradesh who was beaten to death by shopkeepers in a fight sparked by taunts on the hair colour of the Arunachalee boy in Munirka, Delhi? Memories of a few North Eastern guys being denied entry in a supermarket in Bangalore allegedly for physically resembling the Chinese and therefore carrier though they wore masks and showed them their Identity cards are still fresh even after a year of its occurrence. The obvious question that comes to the mind then is, ‘what initiative has been taken to curb the menace?’ or to put in a different perspective, why is no effective step taken by the concerned to eradicate racial discrimination against the Northeasterners?