A Bihar tourism video that went viral in 2016, wove the return of hard-working young men, sons devoted to their steadfast mothers, worshipping the sun during Chhath in a revival of tradition, received 86K views. In TED talks, young men and women from Bihar radiating sub-national pride, motivate others to find alternate paths of success (and happiness) by embracing their apparent lacks or rejections by dominant institutions. The point is to decongest the well-trodden paths that produced intolerable pressure to succeed or die trying. People are impatient—they no longer care about old stories of wealth inequality, caste discrimination, gender subordination and mountain of concerns that social scientific knowledge and peoples’ movements have unearthed, but which state planning or liberalisation has been unable to resolve. Change comes by transforming the ways in which people see their own worlds. Thus, pride, past, identities and promotions become essential features of personal repertoire. Since the world cannot change, we must change ourselves.