These days I have had a chance to see News and some sports activities on Television after years. We had not been seeing Television for years after the content of the News had deteriorated. What looked almost Criminal was seeing, in between during advertisement breaks, one of the most celebrated Indian actors endorsing a Popular soft drink brand with the dialogue going on something like this: Why do you worry? In 50 Rupees I will give a big Bottle of the Soft Drink having 1.25 Litres of the beverage. The audience is spellbound at the announcement by the actor and there is a celebration all around. I felt there could not be something more misleading for the fans of that actor to be told that the soft drink can be an article of consumption and a medium of celebration. '