Flower power, 1970s—the fight raged for women’s rights and for freedom from the chokehold of male chauvinism. The churning happened in all preserves considered male, including the musculature pursuit of bodybuilding. Women began pursuing the art of shaping the body with deadlifts and squats. Another male dominion was conquered. Women with ripped muscles, grease-tanned wide shoulders, bulging biceps, flaring lats, and shredded thighs tapering down from a small waist competed in major bodybuilding events. It took some time, but Indian women too got into the act.