The 23rd Hornbill Festival, which began at the Naga Heritage Village Kisama in Nagaland on December 1, has been entertaining and enrapturing audiences for roughly a week now. With its daily cultural events, such as music festivals, fashion shows, adventure sports, and night carnivals, the Hornbill Festival is already a massive hit among visitors. This year, there is an additional incentive because the festival has teamed with the international consumer products company Reckitt to stimulate conversations about individual health and well-being.