Unless you have been living under a rock, you would know that the environmental impact of the clothes we buy extends far beyond our homes, to the soil, and oceans (micro fibres have been found in not just fish, but also plankton). More reason then that communities around the world are trying to make sure their consumption patterns are less damaging. Slow or sutainable fashion, as opposed to mass churning out of products by brands, is on the rise. People are increasingly finding ways to take climate action and reduce their environmental impact through their buying choices. In such a scenario, it makes sense to focus on forgotten traditional handlooms, textiles, and crafts. And India is a country that has a wealth of these. However, many are under severe stress or dying out due to economic pressures. Demonetisation and GST have had a huge negative impact on our traditional crafts which are all based out of rural areas. Also, the next generation of craftspersons are thinning out as the young in artisan families are just not keen to get into a profession that many view as financially unrewarding.