The Academy has released a new set of rules that are more explicit about campaigning on behalf of films “to protect the reputation and integrity of the awards process". The step was taken to stay away from controversy after any eyebrows were raised when a small independent film To Leslie broke into the Oscar race, landing actor Andrea Riseborough a surprise Best Actress nomination and many parties were thrown for Paramount chief Sherry Lansing.
Regarding the subject on social media promotions, the statement from the Academy reads, "Public communications (including any social media posts, re-posts, shares, and comments) by Academy members, motion picture companies, or individuals directly associated with an eligible motion picture may not:
● State voting decisions, preferences, or strategies.
● Encourage or discourage members to vote for any motion picture, performance, or achievement.
● Reference a motion picture meeting, not meeting, or exceeding Oscars eligibility requirements, such as Inclusion Standards or theatrical distribution thresholds.
● Share misleading or false information about a motion picture, performance, or achievement."
The new set of rules and regulations now responds to all these questions that were called around social media, public screenings, and private events as well as violations and penalties. It also details on the subsequent review process for individuals directly associated with the film.
The next year's ceremony, the 96th Oscars will take place on Sunday, March 10, 2024.
