Researchers warn that poor diet quality is now the number one risk factor killing more people than several other diseases combined. Even the ones who have enough to eat are not eating the right types of diverse foods, in optimal amount or time. The Global Nutrition Report 2018 documents that while more than four in 10 children drink sugary drinks daily, one in three does not eat fruits every day. There’s not one income group that’s eating enough healthy foods, like vegetables, whole grains or legumes. While 821 million people sleep hungry each day, two billion of us are overweight-obese on this planet. This poses a double whammy to public health, because low birth-weight or stunted children are more vulnerable to obesity and non-communicable diseases— diabetes, heart problems, hypertension and more. The food environment doesn’t help either if they live in a country where the market for unhealthy, processed foods is expanding rapidly. Recently published analysis of over 23,000 packaged food products found the vast majority (69 per cent) were of relatively poor nutrient quality (high in added sugar, sodium and unhealthy fats) especially in two most populous countries India and China. Diet diversity is plummeting and the frequency of eating out is increasing multi-fold—reveal national surveys and research studies.