World Breastfeeding Week is celebrated every year from 1st August to 7th August. It was initiated by the World Alliance for Breastfeeding Action (WABA), in 1992 with varied themes. Since 2016 onwards it has been combined with Sustainable Development Goals (SDGs). The theme for World Breastfeeding Week 2020 is Support breastfeeding for a healthier planet!; aligned with the Sustainable Development Goal 2030. Breastfeeding is the most sustainable, climate and environmental friendly method, as it condemns the use of plant’s scarce natural resources. It prevents diversion of foodstuffs through dairy animals to produce breast milk replacements. This in turn minimizes the utilisation of materials and energy for the entire development, modification, packaging and distribution of animal milk to make it suitable for infants feeding. The solid waste burden resulting from artificial feeding would be eliminated, from agricultural pollution to fewer nappies and pads to absorb menstrual flow, since artificially fed children produce more faeces and urine, and their mothers resume menstruation sooner than if they were breast feeding. Breast Milk Substitute (BMS) generates waste in the form of bottles and teats, tin containers and promotional material, which needs disposal. Due to weak implementation of government policies and programmes the innumerable benefits of breastfeeding have been neglected due to the breast milk substitutes in the market.